Geoffery Moore

I’ve been waging successful marketing battles for more than 25 years, starting on Madison Avenue where I created advertising for big name brands including Hershey, AT&T, Chase Bank, Volvo, and many more.

But when I launched my own business, I brought the battle to Main Street, creating breakthrough advertising for a wide range of small to medium-sized businesses—including plumbing & HVAC contractors, construction companies, music tour operators, doggy daycare facilities, summer camps, and many more.

What do I mean by your best marketing move? A few examples:

• The direct mail package we created for a Virginia heating and air conditioning company generated over $150,000 in sales on a $25,000 investment.
• Our ad campaign selling luxury condos in Connecticut pulled 200 to 300 inquiries per insertion, leading to a complete sell-out months ahead of schedule. (Their previous ad only pulled 3-5 phone calls per insertion!)
• The direct mail/broadcast fax campaign we created for a California insurance company was credited with helping them increase business 58% in one year.
• The direct mail campaign we created for a leading New York bank led to almost 200 face-to-face meetings with CEOs and generated millions in new business accounts.
• The ad campaign we created for Dale Carnegie Institute got 10 times the results of their previous campaign and revived slumping seminar sign-ups.
• The direct mail program we created for a Massachusetts construction company led to dozens of lengthy phone interviews with key prospects and millions in commercial construction projects.
• The complete branding campaign we created for a New Hampshire plumbing & heating company helped them double in size.

(To read more details, go to success stories.)

But the question is, what can we do for you?

Taking Your Business to the Next Level

Maybe you need a better yellow page ad or print ad. Or more hard-hitting direct mail. Or more effective web marketing. Or some guerilla marketing ideas to achieve high impact at a low cost. Maybe you need us to help you create a book or seminar.

Whatever you need, here’s my vow to you: before we create any new marketing for you, we’ll first figure out the best marketing move for you to make.

And here’s what I know: we can help anyone get much greater impact and results from their marketing. Anyone!

So what will it take to take your business to that elusive next level?

I won’t kid you, it takes more than a cheap, quick advertising gimmick. As my former boss, the legendary David Ogilvy loved to say, “It ain’t creative unless it sells!”

And hype won’t help. People see through that. Besides, you want advertising that builds your reputation, even while it generates sales.

Actually, the key to helping you make your best marketing move is well illustrated in that picture of me being shot out of a cannon!

Our 3-Step Process for Targeting Your Best Marketing Move

1. Aim Before You Shoot

Too many businesses get desperate for sales and grab the first advertising idea that comes along. That’s a good way to shoot yourself in the foot! We start by listening to you, studying your business intensely, and asking the tough questions first—before we pull the trigger: Where do you want to go with your business? What’s the strongest message you could put out there? Which marketing move will deliver the greatest ROI for your money? Then we’ll craft a marketing effort that takes you where you want to go.

2. Hit the Bull’s-eye in the Customer’s Mind.

Too much advertising is created from the company’s point of view. We start by stepping back and looking at your whole business from the customer’s point of view. Then we create advertising that hit’s the bull’s-eye in the minds of prospects and customers. (For more on this, read about my Think Like a Customer To Market Like a Genius speeches which have attracted enthusiastic crowds from Los Angeles to Boston.)

3. Use a Big Gun to get a Big Bang.

Too many companies are shooting with a small idea. But it takes a big idea to get big results. We think outside the box to crystallize the big idea that will set you apart and make sales explode. Your big idea will be based on achieving the BEST FIT between YOUR MESSAGE and THE CUSTOMER’S MIND.

Get a Coffee Breakthrough—Free!

So where do you start? Three suggestions.

First, subscribe to my blog. This will give you some helpful tips, plus a taste of how I think and how we help our clients make their best marketing move.

Second, look around my website and get familiar with my approach.

Third, enter to win a free Coffee Breakthrough. Each week we award a free marketing consultation to one company. You can enter as often as you like, unless you’ve already won.

If you win, I’ll call you, ask you some questions about your business, and give you some insights and ideas for how to improve your marketing—no charge, no obligation.

In the time you would spend on a coffee break, who knows, we might uncover a breakthrough for your business!

People say I’m easy to talk to. And I get a kick out of helping all kinds of businesses grow—no business is too small or too large to engage my interest. (I’ve moved my business from New York City to New Hampshire so I can keep overhead low and give business owners personal, one-on-one treatment.)

Or if you’re eager to talk about marketing, just pick up the phone and call me: 603-353-4700. I’m betting it will be the best marketing move you make today.

To your success,

Geoffery